Our Team

Meet the core strategy team at NUG



Nicole is the founder and CEO of Nug Digital Marketing. She has 25 years of marketing and advertising experience. Her passion is focused on shaping effective and powerful campaigns that focus on increasing our clients’ market share. She has an intuitive ability to understand client needs and is a master connector. She is a member of Coachella Valley Cannabis Alliance Network, a member of the Palm Desert Chamber of Commerce and an active Rotarian. She also fosters dogs for a non profit in the Coachella Valley. Giving back to the community is a passion. Nicole likes to educate and is a frequent speaker on topics such as digital marketing and branding.




Lisa’s brings 20+ years of marketing experience to Spot. She’s brings projects and people together to create campaigns that convert with branded digital, visual and written content. Lisa is well versed in the business areas of banking, healthcare, energy, real estate and the cannabis industry. She earned a Bachelor of Science degree in Business Management from the University of Redlands and a Master’s degree in Strategic Communications from National University. In her spare time, Lisa hangs out with her cat Violet, takes lots of walks and can be found paddling on San Diego’s Mission Bay on most weekends — with her dog, Gypsy.

Director of Operations



An ex-Google employee, Dennis has more than 14 years of experience in the field of Digital Marketing with a focus on Search Engine Optimization, Pay Per Click Advertising, and all things digital marketing. After graduating from MIT School of Management in Digital Marketing Analytics and the Institute of Management & Technology with an MBA in IT and Supply Chain Management, he began his career working to assist both local companies and international global brands. Now working on his PhD, Dennis has a passion for data and internet marketing and puts it to work helping Nug clients achieve their business goals. No stranger to high caliber work and efficient timelines, he serves as Director of Digital Operations and looks to take his vast knowledge and experience of all things “digital” to deliver the best strategy to execute customized marketing programs including SEO, geofencing, video, email marketing and display ads.

Digital Operations



Lea Goodsell brings with her more than 20 years of business development, branding, marketing and advertising experience and will serve as the Director of Marketing. She has been an ad agency owner and worked as the in-house Vice President of Business Development for a $40M company, so she understands not just how to bring customers to the door, but what the customer experience should be once they get there. She also adds a great depth of knowledge in traditional media including print, electronic and outdoor. A devoted Burning Man attendee, Lea is also a Past President and Assistant Governor for Rotary, a meticulous proofreader and hat and jewelry designer.

Director of Marketing



Sam has over 20 years experience in marketing, and has worked with Fortune 500 companies all the way down to local businesses. A native Floridian, Sam’s goal is to find the right mixture of digital services to help clients reach their goals. Every business has a unique set of challenges and strengths and the right marketing plan should reflect that. Sam has worked in many different industries including Financial Institutions, Automotive, Tourism, Retail, Real Estate, US Military, B2B, and Higher Education having helped execute well over 5,000 campaigns over the years.

Sam measures his success by how much his clients succeed and continue to work with him and refer clients.

Sam enjoys spending his free time with his two small children and wife enjoying the simple things in life such as family, sunshine and lot’s of laughter.

Director of New Business Development



Wendy Rall is a professional designer and marketer, originally from New Jersey with over 30 years of experience. After graduating from The Art Institute of Philadelphia, she worked with East coast design firms for 20 years, in New York, Philadelphia and Atlantic City. In 2002, she moved to Mexico and cofounded Planeta Surf magazine. She returned to the U.S. a decade later and founded Budd Branding, boutique design firm in California. Now she holds the role of Marketing Manager for Nug Digital Marketing and represents our Palm Desert, CA location.

Director of New Business Development



Joy is a marketing professional from the Philippines. She has more than 9 years of experience with different industries including travel and tourism, pharmaceuticals, automotive and other B2B and B2C companies. She have an excellent understanding of digital marketing campaigns such as email marketing, social media management and advertising, graphic design, web design as well as a background in video production for commercials and others. Joy also has proven record of success achieved through diligence, hard work and belief in a consistent application of the fundamentals of our clients. Her attention to the work field ensures that every task she works on is done accurately and with highest possible standard.

Aside from being a loving mother of 2 sons, she is also a pet lover. She has 3 cats and 2 large dogs and birds. She and her husband breeds 20+ pairs of cockatiels and conure at home.

Marketing Assistant