Our Team

Meet the core strategy team at NUG



Nicole is the founder and CEO of Nug Digital Marketing. She has 25 years of marketing and advertising experience. Her passion is focused on shaping effective and powerful campaigns that focus on increasing our clients’ market share. She has an intuitive ability to understand client needs and is a master connector. She is a member of Coachella Valley Cannabis Alliance Network, a member of the Palm Desert Chamber of Commerce and an active Rotarian. She also fosters dogs for a non profit in the Coachella Valley. Giving back to the community is a passion. Nicole likes to educate and is a frequent speaker on topics such as digital marketing and branding.



Dennis John

Dennis has more than 14 years of experience in the field of Digital Marketing with a focus on Search Engine Optimization, Pay Per Click Advertising, and all things digital marketing. After graduating from MIT School of Management in Digital Marketing Analytics and the Institute of Management & Technology with an MBA in IT and Supply Chain Management, he began his career working to assist both local companies and international global brands. A former Google employee, Dennis discovered his passion in internet marketing and puts it to work helping Spot clients achieve their business goals. No stranger to high caliber work and efficient timelines, he serves as Director of Operations and looks to take his vast knowledge and experience of all things “digital” to deliver the best strategy to execute customized marketing programs including SEO, adwords, video and display ads.

Director of Operations



Lea Goodsell brings with her more than 20 years of business development, branding, marketing and advertising experience and will serve as the Director of Marketing. She has been an ad agency owner and worked as the in-house Vice President of Business Development for a $40M company, so she understands not just how to bring customers to the door, but what the customer experience should be once they get there. She also adds a great depth of knowledge in traditional media including print, electronic and outdoor. A devoted Burning Man attendee, Lea is also a Past President and Assistant Governor for Rotary, a meticulous proofreader and hat and jewelry designer.

Director of Marketing



Sam has over 20 years experience in marketing, and has worked with Fortune 500 companies all the way down to local businesses. A native Floridian, Sam’s goal is to find the right mixture of digital services to help clients reach their goals. Every business has a unique set of challenges and strengths and the right marketing plan should reflect that. Sam has worked in many different industries including Financial Institutions, Automotive, Tourism, Retail, Real Estate, US Military, B2B, and Higher Education having helped execute well over 5,000 campaigns over the years.

Sam measures his success by how much his clients succeed and continue to work with him and refer clients.

Sam enjoys spending his free time with his two small children and wife enjoying the simple things in life such as family, sunshine and lot’s of laughter.

Director of New Business Development



Saul has over 20 years experience being a trusted advisor to his clients, and has worked within Fortune 500 companies.. Born and raised in New York, Saul’s consultative approach has allowed many companies to grow their revenues and bottom line through strategic, target driven digital strategies. Saul’s focus is on SEO, SEM and SMM to create the right story to help incentivize the right audience to take an “action”. Over the years he has helped many small and large companies exceed their goals and dominate the competition. “Data tells the story; technology allows us to use that data to market smart.” Saul enjoys giving back and mentors young business professionals as well as hosting educational marketing seminars to help local businesses. An avid golfer and beach lover, Saul spends his time with his wife, son and two puggles whenever he’s not blazing the path for his clients.

Senior Account Manager



Our Certified Google Expert, Danny, has 13 years of web and graphic design experience. Over the years, Danny has had the opportunity to work not only for local businesses but also for international companies. He has an incredible eye for design and brand creation, developing innovative solutions and pixel perfection designs for clients in our industry. Danny also creates beautiful, engaging videos for our cannabis-related clients.

Senior Web and Graphic Designer



Wendy Rall is a professional designer and marketer, originally from New Jersey with over 30 years of experience. After graduating from The Art Institute of Philadelphia, she worked with East coast design firms for 20 years, in New York, Philadelphia and Atlantic City. In 2002, she moved to Mexico and cofounded Planeta Surf magazine. She returned to the U.S. a decade later and founded Budd Branding, boutique design firm in California. Now she holds the role of Marketing Manager for Nug Digital Marketing and represents our Palm Desert, CA location.

Marketing Manager