How do you know when you need a cannabis advertising and marketing agency? Here are 5 telltale signs that it’s time.
Your current agency doesn’t have the background or expertise in cannabis.
There are too many guidelines and regulations for marketing cannabis for you to have to educate your agency on them. If your current advertising and marketing agency doesn’t come knowing them, it may be time to find a cannabis advertising and marketing agency that does.
Your current agency doesn’t have other cannabis clients to connect you with.
In any industry, it’s all about connections. And if your account is being handled by an experienced cannabis advertising and marketing agency, then not only can you benefit from their knowledge gleaned from other clients, they’ll be able to make connections on your behalf with other clients. Do you have a new product? They probably handle dispensaries. Just a bonus from working with a connected agency. They’ll also be able to steer you to industry associations and groups that will be beneficial as well.
Your marketing is being handled in-house by someone who is also doing several other jobs.
When was the last time you had Facebook posts two days in a row? When was the last blog posted on your website to help with SEO? If these activities aren’t being handled in a timely manner you are missing out on opportunities to reach potential customers and increase sales. A cannabis marketing and advertising agency will make sure these efforts are strategic, consistent and designed to produce results.
The person doing your marketing isn’t well versed in all aspects of marketing and advertising.
With traditional media outlets limited to just magazine and outdoor for cannabis advertising, the person handling your marketing needs to understand every aspect of digital marketing and advertising. Did you know you could target competitors with geofencing? A digital “fence” is drawn around one or more physical locations and then the people who enter that area are served up your ads when they open apps on their phone. Or that submitting information on your location(s) to every available online directory can enable potential customers to ask about the nearest cannabis dispensary and have Alexa answer with your location, or have it pop up in Waze. A cannabis marketing and advertising agency will understand and be able to implement every program like this on your behalf.
The person or agency doing your marketing isn’t creative or bringing you new ideas.
If you always do what you’ve always done you’ll always get what you’ve always gotten. Continuing to just do the tried and true without testing other options means you could be missing out on a big upside. An agency can bring you new ideas, will be able to see what your competitors are doing online, and help you test different messaging and responses to different products.
Effective marketing and advertising is what will keep the doors open – and it needs to have a strong return on investment. Find a cannabis marketing and advertising agency that can provide that for you.