In cannabis and related marketing and advertising, the more targeted the better. And with an experienced digital marketing firm like Nug, you can enjoy location-based advertising for cannabis, hemp and CBD websites.
In addition to reaching customers who fit your profile as far as age and interests, an agency like Nug can help you find those with the most potential where they shop, live, work or even as they get close to your dispensary, if that’s relevant. We can also put a digital “fence” around competitor’s locations and serve up ads for you as part of a location-based advertising campaign for cannabis, hemp and CBD websites.
If you’re an online company, we can target geographic areas for your cannabis, hemp or CBD website that are the most likely to have potential customers for your products. You can go as small or as large as you like. Imagine serving up a great offer to potential customers in selected cities or states, or go as tight as fences around competitors within a 10 miles radius.
Either way, your cannabis, hemp or CBD advertising dollars are working harder because you’ve increased the likelihood that your message will be seen by someone who will take an action and add to your sales with location-based targeting.
You’ll be a convert as you join the existing group of cannabis, hemp and CBD marketers who appreciate location-based marketing because it allows them to provide users with relevant and personalized offers and messages. Factual reports that “84% of marketers currently use location data in their marketing and ad campaigns, and 94% plan to in the future.”
For your cannabis, hemp or CBD website, geofencing is an invaluable addition to your arsenal of ways to reach potential customers. You know how connected people are to their phones. The GPS within those phones is what allows you to reach them with customized offers, invitations to visit your stores, click through to your website or take another action.