The Company
Nectar is an Oregon based cannabis dispensary chain. They provide high-quality cannabis and cannabis products to retail consumers through any of their 16 stores statewide.
The Situation:
Our objectives for this client’s project were to:
- Improve product presentation through online ordering menus
- Integrate Iheartjane.com online menu and ordering solutions for all 16 stores
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Improve the experience and usability of the Store Finder via robust Google Maps API integrations
- Create a more user-friendly and more visual product story with improved navigation and filtering
- Implement a fully responsive solution backed by WordPress CMS
- Deliver project within 3 weeks from the start date
The Solution:
Nectar needed a much more user-friendly, customized website design to showcase their cannabis products — and to help visitors access their online menu. Our goal was to combine a smooth exploration experience with enhanced brand storytelling to highlight their passion, dedication to selection, and the quality behind their products.
It was important for the website redesign to fit into their new look and feel. The palette emphasizes quality cannabis products and a balanced selection. The clean, modern design evokes Nectars approachable, professional brand.
Visitors needed to be able to easily search products, explore the menus for all 16 stores, find Nectar stores. Nug Marketing integrated the Iheartjane.com online ordering menus for all locations.
The Results:
The Nug Digital Marketing team was able to deliver their client a high-quality website that met all of their business needs and design wants.
