Online Ads / Geofencing

Unlock the Potential of Digital Marketing

As traditional advertising channels remain largely off-limits due to regulatory constraints, you need innovative solutions. Enter the transformative power of programmatic advertising and geofencing – your gateway to targeted, efficient, and compliant digital marketing.

Why Choose Programmatic Advertising?

Programmatic advertising leverages advanced algorithms and data analytics to place your ads in front of your ideal audience at the perfect time. This means your cannabis brand can achieve unparalleled reach and engagement, driving awareness and sales like never before. Here’s what our programmatic advertising services offer:

  • Targeted Reach: Connect with specific demographics, interests, and behaviors, ensuring your message resonates with those most likely to engage.
  • Compliance and Control: Navigate the complex landscape of cannabis advertising with ease. Our platform ensures your ads only appear in locations and on platforms where cannabis marketing is permitted, reducing risk and maximizing ROI.
  • Real-Time Efficiency: Benefit from real-time bidding (RTB) for ad spaces, ensuring optimal placement and cost-effectiveness. No more wasted budget on underperforming ads.
  • Comprehensive Analytics: Gain actionable insights with detailed performance analytics, allowing for continuous optimization of your campaigns for better results.

Brand Awareness + Retargeting Ads: The One-Two Punch!

Get the audience to your site, then retarget them until they buy. Our brand awareness campaigns use machine learning AI to find and target people who are new to your brand. We bring high-quality prospects to your site, and then help you reach them again and again with retargeting campaigns. 

We can directly integrate ads into your ecommerce store to streamline the purchase process, speeding up the journey from ad viewing to cart addition and ultimately to sales.

Nug Digital Marketing Logo

Geofencing takes targeting to the next level, allowing you to create virtual boundaries around specific locations. When your target audience enters these zones, they’ll receive your ads on their mobile devices, providing timely and relevant marketing that drives action. Here’s why geofencing is a game-changer for cannabis businesses:

 

  • Hyper-Local Targeting: Focus your advertising efforts on strategic locations such as neighborhoods, events, or even competitor dispensaries, capturing attention at just the right moment.
  • Increased Foot Traffic: Drive potential customers directly to your dispensary with enticing offers and promotions as soon as they enter your geofenced area.
  • Engagement Boost: Engage users with personalized content based on their location, significantly increasing conversion rates and brand loyalty.
  • Measurable Success: Track the effectiveness of your geofencing campaigns with precision, understanding exactly how location-based targeting impacts foot traffic and sales.
 

Our expertise in navigating the unique challenges of cannabis marketing sets us apart. We understand the importance of compliance, creativity, and cutting-edge technology in crafting successful digital advertising campaigns. With our programmatic advertising and geofencing solutions, your cannabis brand can not only survive but thrive in this competitive landscape.