SEO is also known as Search Engine Optimization, and is the process of improving the visibility of a website or a web page from search engines such as Google Chrome, Bing, Internet Explorer and many more.
What is so Special About Local SEO?
Generalized SEO focuses on bringing traffic to a website or webpage from search engines and works better for businesses with customers globally. Local SEO, on the other hand, uses more specific targeting to attract customers from a specific geographic area. Generally, small to medium size businesses serve audiences in a particular geographic region. Thus, local SEO is a significant tool for them to generate traffic and increase brand awareness.
Why is local SEO considered the need of the hour?
An infographic published by Go-Gulf identifies the importance of local SEO in today’s digital era. It has been noted that 46% of all searches on Google are to search for local information, while 97% of search engine users have used the portal to garner information about a local business. It was also found that 86% of consumers garner information about local business from the internet. Almost 29% of them do that at least once a week.
The Go-Gulf report also discloses that 72% of consumers who search for local businesses and more than 50% of ‘near me’ searches end up visiting the brick and mortar outlet. A whopping 76% of people claim that they visited the local businesses within a day of their search and 28% of them made a purchase.
A local business called Nectar Cannabis has claimed that after using the service offered by local SEO agency Nug Digital Direct, their relevant keyword ranking increased by over 17,000% to 1235 keywords. Their organic traffic has increased by 7,000% to over 7100 visits per month.
Nug Digital Direct – The Best Local SEO Agency
With offerings such as custom website design and development, mobile optimization, SEO strategy, and implementation, social media design and integration, content generation and management, and email marketing campaigns, Nug Digital Direct ensures their clients attract relevant leads online.
Their customized action plans involve the strategy to reach business goals and objectives, identify focus keywords, and on-page optimization to improve visibility. They also promote content that attracts authoritative links and provide access to monthly reporting. It allows their clients to understand their organic traffic on a financial level. Nug Digital’s local SEO services do wonders for local businesses, and a long list of happy clients stands testimony to it.