Three Key Cannabis Digital Marketing Trends for 2020

With more states moving to legalize cannabis and new businesses entering the market on a daily basis, it is more important than ever to market your brand and differentiate yourself from the competition. The trouble is, it can be hard to know where to begin. The industry is changing almost as quickly as the laws and regulations that govern it.

While the Advertising Specialty Institute shows that the legal cannabis industry is growing by leaps and bounds, it can be hard to market yourself in the growing seas of new businesses. What are the trends you need to be on the lookout for in 2020?

Experiential Cannabis Marketing

It should come as no surprise that an industry as new and distinct as the cannabis industry is bucking old marketing trends in favor of innovative and new concepts. Geolocation-based Snapchat filters to promote the physical locations of where customers can buy your products, sponsored concerts, and scratch-n-sniff stickers for containers that preview the actual smell of the product are all ways that cannabis brands are using experiences to market their products in totally new ways.

The evolution of laws and regulations

If there is one constant in the cannabis business, it is that laws and regulations are never constant. Rules and regulations governing cannabis and how it can be marketed seem to be always changing and evolving.

Marketers must be very cautious about what they say and how they say it, even more so, because regulations can vary from state to state, sometimes even county to county. Whatever your preferred method of marketing, always be sure to take the time to review your area’s laws regarding cannabis. Make contacts and partnerships with companies that can help you stay on top of the legal aspect of your business.

Personalized marketing events are a must

Because the cannabis industry is relatively new, educating consumers is still crucial. There is a wide pool of potential customers who have not yet tried your products, and possibly don’t know where to start. You’ve got a golden opportunity to help them understand what to buy, how to buy it, and how to find the right cannabis product for their needs and goals.

Generating buzz by word of mouth and personalized marketing events are two of the best ways to gain traction. Education through podcasts, hosting in-house events, planning cannabis-curious parties, can all be great ways to introduce or even re-introduce people to your products and allow them to get comfortable with cannabis and its many benefits.

Need Expert Cannabis Marketing Assistance? Contact Nug Digital Marketing

Still having trouble navigating how to market your cannabis business? Nug Digital Marketing can help. We have the experience you need to boost your business, get more recognition, and grab a larger slice of the fastest growing industry in America. We are professionals who can help you strategize, optimize your SEO, gain traction on social media, and take your web design to the next level. Regulated industries can be hard to promote, so let the cannabis professionals at Nug Digital Marketing do the heavy lifting for you.