As a new business, Buzz Box needed a website that correctly differentiated them in the crowded dispensary space, and conveyed a sense of place that correlated to the actual brick and mortar location.
Nug got to work on their behalf on several fronts.
- Using the store decor as a guide, a customized design template was created for the website that gave it a distinct personality
- A full menu was integrated into the website
- The website was fully optimized for SEO maximum benefit
- Done in WordPress, the site is easy for Buzz Box to update in-house
- Listings Management was utilized to place consistent, accurate information on more than 60 online directories, and update and supplement it regularly to add to SEO
- When a disgruntled former employee starting posting false negative reviews, Nug worked to get them removed, and then created a new listing and helped create a program to obtain positive reviews
- Submitted 6 requests to Google for reconciliation
- Submitted 41 requests to Google to remove fake account reviews
- Successfully removed the old profile listing
- Set up a new account
- Added new reviews
- Added full profile details for better management
- Replaced negative listing with new one featuring positive reviews
- Total time invested – 90 days
Written by
Nicole Weber
Nicole Weber is the Founder and CEO of Spot Digital Marketing, where she has spent more than 25 years helping businesses navigate complex, highly regulated marketing landscapes including the cannabis industry. She has worked with cannabis brands on SEO, AI search visibility, compliant advertising strategy, and content marketing designed to build trust and visibility despite advertising restrictions. Nicole holds a B.S. in Graphic Design and Advertising from San Jose State University and is based in Southern California.