CEO Weekly knows good advice when they see it! Delve into the way the CEO of Nug’s parent company Spot continues to be reminded about good marketing guidelines from her standard poodles and see what you can apply as well. Below is a condensed version of a blog by our CEO, Nicole, that was just published by CEO Weekly. Read the expanded version here or enjoy this summary!
What My Dogs Taught Me About Marketing (Yes, Really!)
Marketing inspiration can come from some unexpected places—and for me, that source is my two Standard Poodles. These pups aren’t just lovable companions; they’ve become my furry marketing mentors. Their loyalty, energy, and surprisingly effective communication skills have reminded me of some powerful principles that apply directly to building a strong brand. So, if you’re ready for a tail-wagging take on marketing, here’s what we can all learn from man’s best friend.
1. Be Loyal to Your Audience
One thing dogs do best? Loyalty. They stick by your side, through thick and thin. That same loyalty is crucial in marketing. Know your audience—what they love, what they need, and what problems they face. Then show up for them consistently. Whether it’s through helpful content, timely support, or just being present, loyalty builds trust—and trust builds lasting relationships.
2. Show Your Enthusiasm
Dogs don’t hide how they feel. They wag, bounce, bark, and beam when they’re excited—and that kind of joy is contagious. When you’re truly passionate about your product or service, let it show! Whether it’s a lively Instagram post or an enthusiastic email campaign, your energy will inspire and connect with your audience in a genuine way.
3. Be a Good Listener
Ever notice how dogs can sense when something’s off—even if you haven’t said a word? That’s because they’re incredible listeners. In marketing, listening is just as important. Tune into customer feedback, social media comments, and reviews. Use polls or surveys to better understand your audience. Listening shows that you care—and more importantly, it helps you serve your audience better.
4. Stay Adaptable
Dogs can go from chasing a ball to curling up on the couch in seconds. That kind of adaptability is key in marketing, too. The digital world is always shifting—new platforms, new trends, new customer habits. Keep testing, learning, and evolving. The more flexible you are, the more resilient and relevant your brand becomes.
5. Build a Strong Pack
Dogs love being part of a pack—and so do your customers. Build community around your brand by creating spaces for connection, whether that’s a Facebook group, a Discord server, or a local meetup. When customers feel like they belong, they become more than buyers—they become brand advocates.
6. Keep It Simple
Dogs don’t use complicated language—they rely on clear, simple cues. Your marketing should do the same. Ditch the jargon and focus on messaging that’s easy to understand and act on. Clear communication cuts through the noise and helps your audience know exactly what you want them to do.
7. Be Consistently Present (Without Being Pushy)
A dog who wants attention doesn’t give up easily—but they also know when to give you space. Marketing should strike that same balance. Be present and consistent with your content and outreach, but respect your audience’s boundaries. Avoid overwhelming them with too many messages or hard sells.
8. Celebrate the Small Stuff
Dogs get excited over the little things—a treat, a walk, a belly rub. In marketing, celebrating small wins is just as important. Did you gain a few new followers? Launch a new product? Get a great review? Share those moments with your audience. It creates connection, builds momentum, and reminds everyone that progress is worth celebrating.
Final Thoughts
Marketing doesn’t have to be complicated. Sometimes, the best lessons come from the simple joy of spending time with a dog. Loyalty, enthusiasm, listening, adaptability—these are timeless traits that can elevate any brand.
So the next time you’re planning a campaign or brainstorming ideas, take a moment to think like a dog. You might just find that your best marketing partner is already curled up at your feet. 
